Channels

Connect Instagram DM

Reply to Instagram Business account DMs from your unified inbox.

By ReplyFront Team · Last updated June 8, 2026

Prerequisites

  • An Instagram Business or Creator account.
  • Connected to a Facebook Page you administer.
  • The same Meta App you used for Messenger (or a fresh one with the Instagram product).

Step 1 — Add the Instagram product

In your Meta App, add Instagram → Instagram messaging.

Step 2 — Get the IG Business Account ID

Use the Graph API Explorer with your Page access token:

HTTP
GET /{page-id}?fields=instagram_business_account
Returns: { "instagram_business_account": { "id": "1789…" } }

Step 3 — Save credentials in ReplyFront

In your dashboard go to Channels → Instagram and paste App ID, App Secret, IG Business Account ID, Page access token, and a verify token.

Step 4 — Subscribe webhooks

Webhook URL: https://app.replyfront.com/webhooks/meta
Subscribe to: messages, messaging_postbacks (Instagram object)
24-hour messaging window
Meta only allows automated replies within 24 hours of the customer’s last message. The AI respects this automatically.